Maddalena Genovese | Registered Psychologist in Edmonton

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Maddalena “Maddi” Genovese, M.Ed.


Registered Psychologist | Founder and Clinic Director
 

  • EMDR Certified Therapist & EMDR Consultant in Training
  • Certified Prolonged Exposure Therapist
  • Approved Cognitive Processing Therapy for PTSD Provider
     

Hi, I’m Maddi.

Trauma is my specialty.

For approximately 18 years, my clinical work has centred on PTSD, complex and cumulative trauma, occupational trauma, sexual assault and abuse, childhood trauma, medical trauma, serious accidents, and dissociation.
I work extensively with nurses, paramedics, firefighters, veterans and military members, correctional and police officers, and others whose work regularly involves exposure to trauma, crisis, injury, and experiences most people are never expected to witness or manage.

I also have considerable experience helping people recover following workplace violence, critical incidents, psychological injury, harassment, traumatic injury, and other experiences that affect not only mental health, but sleep, relationships, confidence, physical functioning, and the ability to return to work.

I am evidence-based and focused in my work, but connection matters deeply to me. I want therapy to feel collaborative, personal, and real.

What Therapy With Me Is Like

I am warm, direct, active, and genuinely invested in the people I work with.

I am not the kind of psychologist who sits quietly, nods, and leaves you wondering what I am thinking. I ask questions, notice patterns, explain what I see, challenge you when it matters, and work alongside you toward something concrete.

Many of the people I work with are highly capable and responsible people who have become very good at functioning while carrying much more internally than those around them realize.

I pay attention to the beliefs, patterns, protective strategies, and parts of yourself that may have developed for good reasons but are no longer helping you.

Being seen that clearly can feel vulnerable. I approach that with care, respect, and a healthy amount of humour—but I am unlikely to pretend I haven't noticed something important.

You do not need to protect me from your experiences, find the perfect words, or worry that your story is “too much.”

I am comfortable in the difficult places.

How We Will Work Together

I have deliberately trained in several of the best-supported treatments for PTSD so that treatment does not have to rely on a single approach.

I am an EMDR Certified Therapist and EMDR Consultant in Training, Certified Prolonged Exposure Therapist, and approved Cognitive Processing Therapy provider. My additional training includes complex PTSD, dissociation, ego-state work, acute and fragmented trauma presentations, depression, and crisis intervention.

Our first appointment is about understanding what is happening, what you want to change, and what approach is most likely to help.

I will explain what I am recommending, why I am recommending it, what we are trying to change, and how we will know whether treatment is working.

Therapy with me has direction, but it is not rigid. There is room to talk, slow down, laugh, change course, and deal with life as it happens.

Sometimes we need to understand why something keeps happening. Sometimes we need to stop analyzing it and actually do something different.

Usually, we need a bit of both.

I genuinely love being a psychologist because I have seen people recover from things they once believed would define the rest of their lives.

PTSD is treatable. Meaningful recovery is possible.

Trauma Is My Specialty, But It Is Not All I Do

I also work with anxiety, depression, burnout, relationships, parenting, sexuality, intimacy, separation, career changes, identity, and major life transitions.

I have spent many years working with survivors of sexual violence and with people navigating identity, minority stress, and significant life changes.

Depending on your needs, our work may include EMDR, Cognitive Processing Therapy, Prolonged Exposure, hypnosis, relaxation strategies, behavioural work, problem-solving, or sometimes simply developing a very practical plan for what happens next.

An Integrated Approach to Trauma Recovery

Trauma rarely stays neatly inside the mind. It can affect sleep, pain, muscle tension, concentration, relationships, work, behaviour, and the body's ability to settle.

That is why I created Genovese Trauma & PTSD Recovery around an integrated model of care. Evidence-based psychotherapy can be complemented, when appropriate, by trauma-informed acupuncture and myofascial massage.

This does not mean everyone needs every service. It means we can think more broadly about recovery and address the different ways trauma may be affecting your life and body.

A Little More About Me

Outside of the therapy room, I am a wife, a mom to two daughters, and very proudly Italian.

I love humour, good food, beautiful spaces, thoughtful details, and people who are willing to be real with one another.

I personally designed and renovated the heritage house that became Genovese Trauma & PTSD Recovery because I wanted people coming for trauma treatment to walk into a place that felt peaceful, private, welcoming, and human.

I have also been described as funny, fashionable, and someone who appreciates beautiful things.

That assessment is probably fair.

I take my work very seriously. I just don't believe that means we have to take ourselves seriously every minute we're doing it.

I will be direct with you, I will expect you to work, and I will tell you when I think something is getting in your way.

Fees, Insurance and Approved Programs

Standard 50-minute psychotherapy session: $250

Initial visits 80-minute psychotherapy session: $375  

Extended sessions are billed proportionately based on length.

I offer direct billing to most major insurance providers when permitted by the client’s benefit plan.

I am also an approved or recognized provider for:

  • Workers’ Compensation Board of Alberta
  • Veterans Affairs Canada
  • Edmonton Police Service
  • Canadian Armed Forces
  • Royal Canadian Mounted Police
  • TELUS Health

Coverage, referral requirements, and annual limits vary. Clients are encouraged to confirm the details of their individual plan before beginning treatment.

Book An Appointment With Maddi

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EMDR, Prolonged Exposure and Cognitive Therapy certified.

Psychologists' Association of Alberta, EMDR Institute logos